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Image: Cathedral Cove Coastline
MISSION
:
“To continue developing our visitor industry
as an economic driver for social prosperity
and to lead the preservation of The
Coromandel’s unique cultural, historical
and natural heritage.”
Established by Destination Coromandel
The Coromandel
represents
the Hauraki Plains, Coromandel
Peninsula & Seabird Coast.
Destination Coromandel is funded by Thames Coromandel
District Council, Hauraki District Council and businesses
in the visitor industry to promote
The Coromandel
- good for your soul
To achieve this
The Coromandel
needs to target three areas:
Our mission will inform all
strategic actions and accord them
intergenerational priority, to ensure
the enhancement of the very
attributes that attract people to
The Coromandel.
1
Product Development
2
Seasonality
3
Quality
The New Zealand Tourism Industry has set
an aspirational goal of achieving $41 billion
in total tourism revenue in 2025.
This requires that domestic and international spend grow
by 4% and 6% year on year respectively.
Assuming
The Coromandel
achieves the same level
of growth by 2025, we will deliver $506 million in total
visitor revenue. This is an 19% increase on the current
projections for
The Coromandel
in 2025.