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until further south, we were quick to inform

media and action-targeted Facebook ads

announcing that The Coromandel was ‘open for

business’. The peninsula was soon swarming

with holidaymakers thrilled to enjoy a sunny

and warm long weekend.

The current state of the travel industry, The

Coromandel’s increasing arrivals and the longer

visitor season was reflected in the $428 million

in visitor spend generated for the year end April

2017 – an 8% increase on the previous year,

compared to 5% growth nationally.

HOW HAS THE CAMPAIGN PERFORMED?

The engagement has been awesome, locals

have got on board as pseudo ambassadors

helping to share it around the world. So far it’s

had over 500,000 views. By the time the series

has finished we will have reached at least two

million people.

The footage was produced in a style that would

give a long shelf life, so these videos will be

used for a long time to come. Local businesses

have started using them as well. Coromandel

Top 10 Holiday Park are using The Coromandel

Town video as the backdrop for their website

homepage

(www.coromandeltop10.co.nz)

Anyone is welcome to link to the videos from

youtube, hopefully it’ll be an additional selling

tool for their business.

DID YOU UNEARTH ANY SECRET SPOTS?

We’ve never featured towns and surrounds to

this level before so naturally we’ve uncovered

some lesser known spots. As well as enticing

first time visitors, another objective is to

encourage regular visitors and locals to take a

different turn and check out new places they

may not have seen. It’s best if people get out

and search for themselves.

WHAT’S NEXT?

We’ll promote the series again either side of the

peak season, however going forward we’ll be

getting a little more tactical. We’re doing a bit of

activity for the Lions tour and after that we’ll be

looking to raise the profile and patronage of the

Coastal Walkway North of Coromandel Town.

@iamtheflyingkiwi

36º 34’ 59.9” S 175º 54’ 59.9” E

MERCURY ISLANDS

@James Muir

24º 73’ 28.2” S 94º 17’ 72.0” E

PUKOROKORO - MIRANDA

Continued from 14

16

COROMANDEL LIFE 2017 LATE AUTUMN / WINTER

360 Athenree Road, Off SH 2, north of Katikati

www.athenreehomestead.org.nz

OPEN TO THE PUBLIC:

Apr - Dec: 1st Sunday of the month Jan - Mar: Every Sunday

BOOKINGS & INFO:

Call Barbara 07 863 4421 or Val 07 863 4673

FOR THAT SPECIAL OCCASION

THE ATHENREE

HOMESTEAD

Built in 1878 by Hugh and Adela

Stewart, this beautifully restored historic

residence is nestled on a three-acre

picturesque park with spectacular views

over Tauranga Harbour. Ideal for your

special celebration.

WEDDINGS, MEETINGS AND

OTHER PRIVATE FUNCTIONS,

LARGE OR SMALL.

Also available is the historic Athenree

Station, which is used for our famous

Athenree Teas.