Coromandel Life Magaizine 2017 Winter

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until further south, we were quick to inform
media and action-targeted Facebook ads
announcing that The Coromandel was ‘open for
business’. The peninsula was soon swarming
with holidaymakers thrilled to enjoy a sunny
and warm long weekend.
The current state of the travel industry, The
Coromandel’s increasing arrivals and the longer
visitor season was reflected in the $428 million
in visitor spend generated for the year end April
2017 – an 8% increase on the previous year,
compared to 5% growth nationally.
HOW HAS THE CAMPAIGN PERFORMED?
The engagement has been awesome, locals
have got on board as pseudo ambassadors
helping to share it around the world. So far it’s
had over 500,000 views. By the time the series
has finished we will have reached at least two
million people.
The footage was produced in a style that would
give a long shelf life, so these videos will be
used for a long time to come. Local businesses
have started using them as well. Coromandel
Top 10 Holiday Park are using The Coromandel
Town video as the backdrop for their website
homepage
Anyone is welcome to link to the videos from
youtube, hopefully it’ll be an additional selling
tool for their business.
DID YOU UNEARTH ANY SECRET SPOTS?
We’ve never featured towns and surrounds to
this level before so naturally we’ve uncovered
some lesser known spots. As well as enticing
first time visitors, another objective is to
encourage regular visitors and locals to take a
different turn and check out new places they
may not have seen. It’s best if people get out
and search for themselves.
WHAT’S NEXT?
We’ll promote the series again either side of the
peak season, however going forward we’ll be
getting a little more tactical. We’re doing a bit of
activity for the Lions tour and after that we’ll be
looking to raise the profile and patronage of the
Coastal Walkway North of Coromandel Town.
@iamtheflyingkiwi
36º 34’ 59.9” S 175º 54’ 59.9” E
MERCURY ISLANDS
@James Muir
24º 73’ 28.2” S 94º 17’ 72.0” E
PUKOROKORO - MIRANDA
Continued from 14
16 COROMANDEL LIFE 2017 LATE AUTUMN / WINTER
360 Athenree Road, Off SH 2, north of Katikati
OPEN TO THE PUBLIC:
Apr - Dec: 1st Sunday of the month Jan - Mar: Every Sunday
BOOKINGS & INFO: Call Barbara 07 863 4421 or Val 07 863 4673
FOR THAT SPECIAL OCCASION
THE ATHENREE
HOMESTEAD
Built in 1878 by Hugh and Adela
Stewart, this beautifully restored historic
residence is nestled on a three-acre
picturesque park with spectacular views
over Tauranga Harbour. Ideal for your
special celebration.
WEDDINGS, MEETINGS AND
OTHER PRIVATE FUNCTIONS,
LARGE OR SMALL.
Also available is the historic Athenree
Station, which is used for our famous
Athenree Teas.